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Home > Webdesign > Some advices for web presentation´s project

• www presentation point
• Vision and point
• General evaluation, definitions, particular steps
• Success evaluation

www presentation objective

A Basic objective is ?Propagation and putting on the map a company, group or individual?. However this direction is evident, is neccessary to specify if is possible to assign a plane of realization and at the end make an evaluation if the object was acomplished.

So is neccessary to specify the visions.

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Vision and the objective

Is neccessary to to high-flow the visions, for example: we want to master a czech internet and we want to be on random relevant searching of the keywords at locator and catalogues usualy using by czech internet users at first place (let's say at first page, the better at first place). Expenses for realization will agree with presentation significance (viz individual steps) and the term is assigned in three months. t will bring increasing of general sunbconscious about presentation ownerse (among other things prestige as well), easily accessible high quality advertising material, contacts with interested public (customers, contributors, potencial assistents ect.)

Jak tedy na to?

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General distribution, terms, basic steps

Each web presentation is divided on a few parts. Some of them influence the users, some of them the robots locators, some of them you can not see, ect.. Let's go analyze step by step individual parts, which is necessary to undertake.

Step 1.: Domain

(influence the users, searchings robots as well ? her choice is very important, a good choice of the domain name directly influence a availability of web presentation)

Let's start at toplevel domain, accordingly what is at www.seznam.cz .cz. Toplevel domain .cz is assigned for czech presetntation. Allthough is possible to registry a lot of others (.com. info. org. net or the international) and these are even cheaper than .cz, at ours best knowledge is the most competent to registry right in toplevel domain .cz the reason is simple, objective users are usualy chzech and czech users are accustomed to write automatically at the end of the adress .cz.

Next we have A domain of second level, for example www.seznam.cz is aid of seznam. expression. The domain should express the name of the web presenation, or the name of the company, accordingly even/or keywords.

The draft is, finding a competent name and its registration at toplevel domain .cz. If is not possible to chose a toplevel domain .org, .net, .com, or the others. The registration charges and annual leasing of the .cz domain si about 600 K?. The others domains are accounted by favourite from 50,- to e few thousands of czech crowns (for example top level .dj domamin).

Step 2.: Graphic of web presentation ? graphic draft

(works on users, for robots is important only a right choice of names and description of individual pictures by a keywords)

We discuss about a difficult problem, which wil largely define a success of web presentation. Generally hold, the presentation should less or more agree with already using graphic items (logos, company colors, advertising flyers, bussiness cards ect.). Price charges should be assigned by importance of presentation. Is possible to use unrestricted graphic templates, or come out of above mentioned advertising materials and by its accomodation create a graphic draft , or, what is the most expensive, require for co-operation a profesional web graphic. A web graphic is not the same as advertising graphic and is neccesary respect a few rules beside a draft. Also hold good that entire part of web graphic is valid probrm code (HTML, XHTML, or the best CSS), which is finally used at web presentation creating. Prices of graphic drafts are from 1.500,- to 5.000,- per draft (including tiny arrangement), a code programming from 2.000,- to 5.000,-. Amount and quality of the drafts have to be evaluated by oneself interest, but out of our experience results that there is no meaning to think about more than three of them.

Step 3.: Key words

(their right choice works on position at explorers, for users is uninteresting at all)

Our objective is master the czech internet, and so the choice of keywords which are important for potentional visitors searchig absolutely principal. Is needed to select expected demand, to check out their position at explorers and suitably ?serve? to the robots at sors code of web presentation.

Step 4.: Interesting and high-quality content

(Work on users and robots as well ? just one, two static sites will never acomplish our intention)

If the content is not available, there will be anything to index, search. There won't be even anything to allure the users. Let's say that if the condition won't be acomplished succesfully, the previous and the next points (and so the spended charges) needless! The next we can template bout multilingual version (at least CZ/EN/GER), min within basic information amount.

Step 5.: Code validation

Web presentations are eventually generated at HTML and its types or extension (CSS, DHTML ...ect. ). These languages has their own rules (the same as the czech has the rules of spelling and at a written text we talk about typography and its rules) and if resulting code does not agree with specification, then very often (though it does not seem to, really very often ? it's difficult at the czech internet find a valid webs) the web is accesible only with a special browser (or even only its concrete version) or is dependent on user's operating system. Maybe we don't have to worry, saving your revence,?a programming ?pigsty? of authors (why our objective (paying) user see very well), but with consideration to our objective ?master the czech internet? is important to realize that internet is multiplatform (does not exist only Microsoft Windows and Internet Explorer!) and author does not know where the user will display its web presentation, and mainly, robots esteem standards and ?pigsty? will not see the way we wish.

Step 6.: Link building

One of the most important parameters of www sites are the quantity and the relevance of links, tended to them. In other words, how easy is finding the site by search engines.

There is a lot of possibilities:

• registration to explorers - for free
• change of the links
• links at conference forum - does not stand for all of them and important is to insert meaningfull allowances an not spam as well
• writting an article to a internet magazines
• press news - issue or to be included
• a great web, well linked to itself - important is he can not content cyclic links!!!

Step 7.:Google pagerank, jyxorank ...

(the higher these numbers are, the better is a position at explorers)

?Ranks? are numbers, which represent internal (calculation) quality evaluation of indexed webs and according to them the results of individual searching are ranked. So we have to obtain these numbers the highest as is possible, if we want to be first. Now is not important how to chose the ranks (for speculatives: using SEO technic), but there is important an information, that without high ranks we can not acomplish our objective.

Step 8.: Advertising banners, change of banners and payment of advertising

Payment of advertising, the banner rotation, change of advertising places ect. at these areas we do not undertake. We recommend to aproach a specialized company, who achieve a market survey and offer a campaign draft according to your conception.

There are next important sections, but for firts acquaintance we introduced too much...

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vyhodnocen?

Vision and objective has direct and indirect results in evidence:

• master of locators - simple checking - so measurable result, for enter a keywords your web presentation have to be at first site of default locator, the best immediate to first link (but the first).
• closed contracts and capital raise - undirectly measurable value, which does not have to be (but it can be as well) influenced by this project. We are refered only to informations from individual customers. High-quality of web presentations can also persuade the hesitant clients, because they can read it the moment they have enough time and are in a good mood.
• prestige of company, public informating - the next undirectly measurable sensitive affair, it depends on your opinion if the mark was hit or not.

Undirectly measurable results we can combine with statistic results of visiting and mainly noted "referers" (that is page where the user clicked to link).

Visiting statistics can generally contribute to rewiew of individual steps. By means of them we can find out who, when and where the one who watched the sites come from, what interested him and so on.

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